Filed concise style, wearing comfort, reflect the personality POLOT shirt, a lot of people would think of as one of the three major U.S. fashion designer Ralph Lauren as well as the fashion industry called on behalf of the "American Classics" brand of RALPH LAUREN.
As the founder of the brand and designer Ralph Lauren said: "I want the performance of the United States are the style, that is, emphasis uncomfortable feeling of Freedom." POLOT-shirt he designed less binding than the traditional shirts, collarless T shirt than many of the few rigorous and individuality. This exercise named polo T shirt to show a comfortable and leisurely pace of the American upper social life - from the historical tradition of the United States, but close to life, to convey a high quality without the excessive luxury of simple living philosophy.
Over the years, POLOT basic style shirt remained unchanged, changing only the rich colors to adapt to a different spirit of the times. RALPH LAUREN Although simple and comfortable and personalized brand style has been popular, but the brand style of the embryonic form of him from a tie at the time of the initial design inspiration but very few people knew.
Ralph Lauren1939 Brooks was born in New York. Like children with their peers, Lauren is also on the basketball, baseball great interest in sports, worship of sports stars have add. However, in the clothing, he very early on showed exceptional talent, he was at secondary school students, he had tried to put in uniform and jeans combined with the performance of personalized feel.
Over the years, POLOT basic style shirt remained unchanged, changing only the rich colors to adapt to a different spirit of the times. RALPH LAUREN Although simple and comfortable and personalized brand style has been popular, but the brand style of the embryonic form of him from a tie at the time of the initial design inspiration but very few people knew.
Ralph Lauren1939 Brooks was born in New York. Like children with their peers, Lauren is also on the basketball, baseball great interest in sports, worship of sports stars have add. However, in the clothing, he very early on showed exceptional talent, he was at secondary school students, he had tried to put in uniform and jeans combined with the performance of personalized feel.
50's Ralph Lauren in New York City College studying to enter the commercial science, from 1964 to 1966 start for Boston Liverpool tie manufacturing company is selling neckties. At the process of marketing tie Lauren noted that the 20th century, 60's costumes seem to have to sleep: size-fits-all tie, only the color and style - a dark, long and narrow. Recalling the first place, he said: "Every one of my client, the client will always said to me: 'you have to wear that one.' I am well aware that: I am not a fashion designer, but I show a close sense of time. "
With this kind of "close to a sense of time", Lauren designed the first "wake-up fashion necktie" come out of. This "simple and comfortable," the new necktie was named POLO, it more than twice the bandwidth from the traditional, colorful twice the price twice as expensive, can be heated or selling. This unusually wide tie to the then fashion industry to a strong shock, and POLO necktie for the success of future success of Lauren has laid a solid foundation.
1968, Ralph Lauren set up a men's company and continue to adopt the "POLO" for brand name clothing at up Lauren fusion style western style, Indian culture and the old Hollywood sentiment, advocated "simple and comfortable" fashion taste, regardless of being loaded or casual wear, are filled with a wealth to the modern noble temperament, there is a very suitable identity, status of the men was wearing.
Lauren at leisure referred him to break new ground in innovative, said: "My design goal is to complete a 'imagination can be and the real', it must be a part of life, and optical flow at any time become personalized." This He also revealed the design concept - that is, full integration and fantasy, romantic, innovative and classical elements. Lauren clothing one by the introduction of the first American campus knowledge Class has been accepted, and then in a very short period of time to win the favor of the upper class society, and eventually developed into the world-renowned men's everyday clothing.
With this kind of "close to a sense of time", Lauren designed the first "wake-up fashion necktie" come out of. This "simple and comfortable," the new necktie was named POLO, it more than twice the bandwidth from the traditional, colorful twice the price twice as expensive, can be heated or selling. This unusually wide tie to the then fashion industry to a strong shock, and POLO necktie for the success of future success of Lauren has laid a solid foundation.
1968, Ralph Lauren set up a men's company and continue to adopt the "POLO" for brand name clothing at up Lauren fusion style western style, Indian culture and the old Hollywood sentiment, advocated "simple and comfortable" fashion taste, regardless of being loaded or casual wear, are filled with a wealth to the modern noble temperament, there is a very suitable identity, status of the men was wearing.
Lauren at leisure referred him to break new ground in innovative, said: "My design goal is to complete a 'imagination can be and the real', it must be a part of life, and optical flow at any time become personalized." This He also revealed the design concept - that is, full integration and fantasy, romantic, innovative and classical elements. Lauren clothing one by the introduction of the first American campus knowledge Class has been accepted, and then in a very short period of time to win the favor of the upper class society, and eventually developed into the world-renowned men's everyday clothing.
20th century 70's, Ralph Lauren Women begin to enter the market. Ms. launched in 1971 shirt, a comprehensive succession of the "simple and comfortable" style, using men's version type, female-style tailoring, won the overwhelming majority of women in favor of knowledge; and in 1972 produced one after another suit, sweaters and jackets, more flexible mix and the leisurely connotations and tough to attract a large number of career women's attention. The early 80s, Ralph Lauren has introduced the POLO SPORT (POLO Sports Series), fully meet the love of sport and healthy American taste. 90's nostalgia, retro fashion and environmentally friendly wind, but also simple, comfortable growing wave of sports fashion. The success of efforts to face Lauren, in 1994 and 1995 also introduced the two young deputy Brand - RALPH and POLO JEANS COMPANY, and in this series by two British Gas, subtle and sexy miscellaneous elements such as the ingenious will be straightforward The vibrant spirit of the United States a complete picture.
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